We are announcing today a new column with the intriguing name "Beauty in a box".
This will not be “serious” texts about the theme and not meant to be learning guides in any way, but more personal reflections around the theme and will be published once a month.
A column is not supposed to reflect the truth.
Beauty is often what we all strive for when photographing: to make a beautiful photo.
But what is beauty really?
Is it personal, is it mathemathical, is it visual or psychological, is it about artistic knowledge etc.?
As we grow up, we learn from the environment about beauty and we assimilate the knowledge as our own. To let go from this knowledge, can be difficult, because we tend to keep what we have learned as something that is true and not questionable. For instance we learn that a flower is beautiful and therefore the rest of our life we think that a flower is beautiful.
Sometimes this knowledge can be "beauty in a box", especially for an artist if the artist wants to create something new and original. Also it is the problem, that if creating something new, it should maybe have some element of recognition if other people are to be attracted to the artwork.
Artwork must be kind of inside the box and outside the box at the same time.
But if we put it too much in a box, the photo will be boring and just an endless copy of other pictures.
With our new column, it is possible to reflect a litte about these thoughts and to think a little bit more about what beauty really is – in general and for each and one personally.
Many thanks to Ben Goossens who allowed us to use one of his images for the "Beauty in a Box" logo.