As an Art Director working in advertising I always deal with the perfect image and the associated statement. I get a briefing and develop ideas. When photographing, its all about the staging. I try to transfer the style which i have as an Art Director into a certain visual language and hope to trigger something at the recipient. Very often my imagery does not correspond the actual state, it is more of an interpretation of the situation, a fictitious state. I like to retouch alot.

When i am out taking pictures, i tune out, become all quiet, all focused. I draw a lot of energy from that, recharge my batteries again. There is almost nothing better than a Sunday morning walk around 6.00 o?clock through empty streets and take the time you need to compose a couple of shots.